01
Build
Storefronts, migrations and Shopify architecture teams can maintain.
DevelopmentShopify PlusMigrations
Shopify engineering for Spain and Europe
Shopify built to scale without improvisation.
We design, migrate and improve Shopify and Shopify Plus operations for brands that need stronger conversion, faster releases and systems working from the same information.
Shopify partner since 2015Senior teamBarcelona and an international network
Commerce operating system
Spain · Europe · Multimarket
Storefront
Shopify
Theme · Contingut · Checkout
Markets
12 countries
Languages · Currencies · Catalogue
Systems layer
SYNC 99.8%
ERP
PIM
WMS
CRM
Release risk
Controlled
Indexation
Validated
Data owners
Defined
Release verified
Checkout, tracking, SEO and critical systems checked before release.
- Shopify Partner since
- 2015
- Completed Shopify engagements
- 750+
- End-to-end storefront builds
- 150+
- Completed complex migrations
- 30+
- Markets where work has been released
- 35
A specialised Shopify firm
We build the storefront, improve performance and connect the operation.
Strategy and execution remain with the same team from diagnosis through release and measurement.
02
Improve
Performance, conversion and technical SEO to extract more value from traffic.
PerformanceCROTechnical SEO
03
Connect
Shopify with ERP, PIM, WMS, 3PL and CRM to align data and orders.
IntegrationsB2BMarkets
Recognisable problems
The conversation starts where revenue, risk and operations intersect.
You do not need to arrive with a chosen solution. We need to understand what is happening and which outcome matters.
Traffic exists, but the store does not convert enough
Speed, messaging, navigation or purchase friction reduce the value of existing traffic.
The theme grew through exceptions
Every campaign added code, apps or duplicated sections.
The migration cannot lose continuity
Data, URLs, orders, analytics and integrations must reach Shopify intact.
Systems show different versions of the same data
Shopify, ERP, PIM and WMS disagree on stock, pricing or order status.
Europe introduces real complexity
Languages, currencies, catalogues, pricing, payments and delivery vary by market.
SEO and releases are not coordinated
Technical changes are released without controlling URLs, events or organic signals.
Services
Nine areas with their own outcome, metric and scope.
Performance, CRO and technical SEO remain separate because they require different decisions and deliverables.
Build
Shopify development
A maintainable storefront that is easier to publish and carries less technical debt between campaigns.
Usually 4 to 12 weeks depending on scope and template count.
Build
Shopify Plus
A Plus operation with clear responsibilities across Shopify, the storefront and internal systems.
Programmes usually run for 3 to 6 months for recurring or enterprise scope.
Build
Shopify migrations
A Shopify store ready to trade, with reconciled data and important URLs correctly redirected.
Usually 8 to 20 weeks depending on catalogue and integrations.
Operate
Shopify Markets in Europe
A market structure that reflects how the business actually sells and fulfils orders in each country.
Usually 4 to 12 weeks depending on countries, catalogue and systems.
Operate
B2B ecommerce on Shopify
More professional orders managed through a portal and less manual work for sales and administration.
Usually 8 to 20 weeks depending on commercial rules and ERP integration.
Connect
Shopify integrations
Consistent data across systems and an operation that can detect, explain and recover from failures.
Usually 6 to 20 weeks depending on systems, volumes and failure scenarios.
Improve
Shopify performance
Faster and more stable critical templates with a clear before-and-after comparison.
Usually 3 to 8 weeks for a focused intervention.
Improve
CRO for Shopify
A prioritised improvement backlog based on evidence, expected impact and implementation cost.
Usually 6 to 12 weeks for an initial cycle. Also available as ongoing work.
Improve
Shopify technical SEO
An indexable and measurable architecture with less duplication and stronger control over the URLs that compete.
Usually 4 to 10 weeks for diagnosis and initial implementation.
Real projects
Evidence is presented with the context it requires.
We show what changed, what could be verified and what limits attribution.
Specialist retail, DTC
Fashionable Canes
Shopify · Migration and ongoing optimisation
Intervention
Migration to a more maintainable architecture, redirect review, technical SEO, Core Web Vitals, structured data and analytics validation.
Verifiable result
Shugert's public case records a 180% increase in organic traffic and 350% return during the measured period, alongside leading positions in priority categories.
Limit: The results include ongoing SEO, content, development and commercial optimisation. They are not attributed solely to the theme change.
Education and community, DTC
Poker Power
Migration to Shopify · 10 weeks
Intervention
Full migration to Shopify, storefront rebuild, content configuration, purchase testing and launch coordination.
Verifiable result
The complete migration was delivered in ten weeks and the storefront was ready for the planned commercial calendar.
Limit: Revenue and conversion metrics are not published because they are not part of the authorised evidence for this case.
Technical equipment, B2B and DTC
Spectro-UV
Shopify, customised Impact theme · Defined-scope intervention
Intervention
JavaScript and CSS audit, syntax fixes, animation stabilisation, footer review and QA on a preview copy.
Verifiable result
Specific errors preventing correct styles and transitions were fixed, and components overflowing the layout were stabilised.
Limit: The intervention resolves identified theme defects. It is not presented as a redesign or as evidence of commercial growth.
How we work
Responsibility from the first decision through result interpretation.
Order reduces the risk of building without criteria, releasing without validation or measuring the wrong thing.
01
Context
Align the problem, commercial outcome and participating systems.
02
Diagnosis
Review evidence, dependencies, risks and constraints.
03
Scope
Define deliverables, ownership, acceptance and release calendar.
04
Execution
Build, test and document with rollback where risk requires it.
05
Measurement
Verify the change and prioritise the next move.
Engagement models
A defined project or sustained senior capability.
The right model depends on whether the outcome is bounded or the operation needs continuous capability.
Projects
Start, completion criteria and delivery.
Monthly relationships
Technical capability embedded in the operation.
International network
A local structure with experience shared across markets.
Shugert Spain operates from Barcelona through Tasker Army S.L.
Spain and Europe
Shugert Spain
Shopify engineering for storefronts, Markets, B2B, integrations, migrations and growth.
European unit
United States
Shugert Marketing
Shopify engineering for DTC and B2B brands focused on performance, CRO, SEO and integrated teams.
VisitMexico and Latin America
Shugert Mexico
Shopify development, migrations, performance and cross-border commerce.
VisitSpecialist execution
TaskerArmy
Defined-scope Shopify work, audits and technical delivery with controlled risk.
VisitNext step
Tell us what is holding back the storefront or operation.
We will review the context, systems and outcome you need. You will receive a concrete recommendation on scope and priorities.