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Shopify engineering studio · Barcelona

S.SHUGERTSpain & Europe

Improve

CRO for Shopify that turns observations into testable decisions

We analyse journeys, messaging, navigation and purchase flows to identify commercially relevant friction. Every change starts with a hypothesis and validation criteria.

Outcome

A prioritised improvement backlog based on evidence, expected impact and implementation cost.

Duration

Usually 6 to 12 weeks for an initial cycle. Also available as ongoing work.

Investment

CRO and technical SEO projects from €3,000 to €5,000 plus VAT.

Direct answer

We combine analytics, behaviour, commercial data and heuristic review. We design and implement changes across product, collection, search, cart and checkout, then interpret results with the necessary context.

When intervention makes sense

CRO for Shopify

01

The store receives traffic but conversion or add-to-cart rate is low.

02

Internal opinions are plentiful but shared evidence is limited.

03

Navigation does not help buyers find the right product.

04

Changes are released without knowing whether the business improved.

What we do

CRO for Shopify that turns observations into testable decisions

01

Journey diagnosis

We review acquisition, landing, collection, product, cart, checkout and post-purchase with segmented data.

02

Prioritised hypotheses

We document the problem, evidence, proposed change, metric and risk before build begins.

03

Design and implementation

We prototype and develop within the theme and the store's real constraints.

04

Result interpretation

We analyse the change alongside volume, seasonality, campaigns and possible side effects.

How it is verified

How it is verified

  • Friction and opportunity map
  • Backlog with prioritisation criteria
  • Documented implementations
  • Result interpretation and next decisions

Limits

Conversion also depends on price, product, demand, traffic and operations. We separate storefront changes from factors outside our control.

Next step

Tell us what is holding back the storefront or operation.

We will review the context, systems and outcome you need. You will receive a concrete recommendation on scope and priorities.