Projects

Real projects explained through context, intervention and evidence

We do not present a metric without explaining what changed, what could be verified and what cannot be attributed to one intervention.

Specialist retail, DTC

Fashionable Canes

Shopify · United States · Migration and ongoing optimisation

Context

A Shopify operation with a broad catalogue needed to modernise its storefront and restore organic growth capacity without losing commercial continuity.

Constraint

The migration had to preserve priority URLs, catalogue behaviour, critical applications and ecommerce measurement.

Intervention

Migration to a more maintainable architecture, redirect review, technical SEO, Core Web Vitals, structured data and analytics validation.

Evidence

Shugert's public case records a 180% increase in organic traffic and 350% return during the measured period, alongside leading positions in priority categories.

Attribution limit: The results include ongoing SEO, content, development and commercial optimisation. They are not attributed solely to the theme change.

Education and community, DTC

Poker Power

Migration to Shopify · United States · 10 weeks

Context

The brand needed to move its digital experience to Shopify and coordinate catalogue, content, design and release within a defined commercial window.

Constraint

The project had to complete migration, storefront, QA and go live without extending the launch calendar.

Intervention

Full migration to Shopify, storefront rebuild, content configuration, purchase testing and launch coordination.

Evidence

The complete migration was delivered in ten weeks and the storefront was ready for the planned commercial calendar.

Attribution limit: Revenue and conversion metrics are not published because they are not part of the authorised evidence for this case.

Technical equipment, B2B and DTC

Spectro-UV

Shopify, customised Impact theme · United States · Defined-scope intervention

Context

A customised Impact theme had accumulated inherited scripts and interface defects affecting navigation, animation and visual stability.

Constraint

Corrections had to preserve existing customisation and work across desktop and mobile before a larger theme upgrade was considered.

Intervention

JavaScript and CSS audit, syntax fixes, animation stabilisation, footer review and QA on a preview copy.

Evidence

Specific errors preventing correct styles and transitions were fixed, and components overflowing the layout were stabilised.

Attribution limit: The intervention resolves identified theme defects. It is not presented as a redesign or as evidence of commercial growth.

Methodology

Technical evidence and commercial outcomes are not the same thing.

We document baseline, intervention, period, participating systems and external factors before publishing a result.

Next step

Tell us what is holding back the storefront or operation.

We will review the context, systems and outcome you need. You will receive a concrete recommendation on scope and priorities.

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